Even though organizations are finally commencing to dedicate resources to prepare for cyber attacks, possibly they can be overlooking a key exposure. While internal audits, hardware and software upgrades, and payouts to customers whose important data has become exposed can be costly, those costs can quickly be dwarfed through the damage a cyber attack is able to do to some company’s reputation.

The Down side of Social Media

Social media poses a large threat to your company’s reputation. In the eventuality of a data breach, traditional media coverage, articles and consumer respond to the breach will dominate discussion within your company’s brand across social media platforms. Social network newsfeeds offer hardly any distinction between legitimate news, biased reports, rumors and outright falsehoods, making the condition worse.
Additionally, advertising and marketing is a great battleground for any competing interest to file for a panic attack on the brand. In actual fact, a white paper released by Hays demonstrates that the deliberate spread of falsehoods about companies may very well be a part of the next wave of cyber attacks launched by foreign governments.

Managing Your Reputation

In the wake of any cyber attack, it’s important to have got a advertising and marketing strategy set up capable to reveal, in addition to a team focused upon monitoring social media for you to dispel any rumors and clarify any falsehoods. It’s also important to consider all avenues for mitigating your risk.
To learn more about your insurance options, email us?at Neckerman Insurance Services today.
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